The photo you choose for your gallery shot is the first glimpse prospective customers will get of your item. An enticing image will draw more views and, therefore, more buyers. Not sure what kind of photo is best? Here are some research tips to help you decide:
* Category Search: Browse through the top-level category that your item is in (eg: Clothing). Does your item "jump out" at you? What photos catch your eye? What sorts of colors, angles, and shots make you want to click? Which types of photos have the most views? (keep in mind that some items with an astronomical view count may have been renewed, or may be featured in blogs or treasuries.)
* Time Machine 2: Just Sold: This tool shows the most recently sold items on Etsy (you can toggle between "Just Sold" and "Just Listed"). Check here regularly to get an idea of the types of photos that sell items.
* Photo Comparison: If you have two similar items, and can't decide which type of photo is best, try listing them with different kinds of gallery shots. Which gets more views and hearts?