Many Etsy sellers want to grow their businesses but at the same time, they want to remain in control of what they produce. At Etsy, we would like to help more independent artists make a living from what they make. We’ve discussed trying to find an alternative model to “business-as-usual.” This Monday July 2nd, we’ll be opening our doors at the Labs and to the online Workshop to further discuss how to remain independent while creating a sustainable business. Part of this entails a new approach to marketing and communications.
On Monday July 2nd at 7pm, we’ll be hosting an informal talk led by Englishman Antonio Gould: The Global Microbrand: Using the Web to Stay Small whilst Selling all over the World. Antonio will address many of the issues Etsy sellers face as they try to make a name for themselves. He has worked as a new media consultant in Europe and approached Etsy, seeing it as an interesting manifestation of many of his key points.
If you are NYC-area based, please join us in person for this free talk. As many of our members can’t be there face-to-face, we’ll be using the Workshop to open up the discussion to everyone. Please wait for the virtual doors to be unlocked in the Workshop Lobby at 7pm on July 2nd.
Anyone who has an interest in blogging, social-networking, online video, etc is much welcome. We want this to be a lively discussion with folks sharing their experiences and newbies raising important questions from their point of view.